Send Your First
Email Marketing 2.0 Broadcast

You've already brainstormed a compelling and relevant topic for your New Lead Campaign. In addition to using this approach to attract New Leads, you'll also use it to reconnect with people who've already expressed an interest in doing business with your company in the past, people who already know who you are.

In the first step of the Infusionsoft Success Path you get to Send Your First Email Marketing 2.0 Broadcast to existing customers and prospects. Your First Broadcast message will include an invitation to pre-register for the New Lead Email Series. Within the message, there will be an Automation Link that gives your people a way to respond. You'll get to see some Email Marketing 2.0 magic right away! The Automation Link will automatically track everyone who registers for the Email Series so that you'll be able to find them when it's time to set the follow-up in motion.

What's an Automation Link?

It's a link within an email that, when clicked runs a predetermined
set of actions and allows you to further segment your contacts.

Watch The Wonderful World of Automation Links!

Send Your First Email Marketing 2.0 Broadcast Overview

Step 1 – Design Your Email
Step 2 – Import Your Prospects and Customers
Step 3 – Send Your Email And View The Results