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Infusionsoft Tutorials

Real life strategies for Infusionsoft Powered Businesses
Learn how to use Infusionsoft to get a new lead to schedule an appointment. Appointments can be an invaluable way of generating more leads and converting them into sales/clients. In this tutorial we walk you through a marketing strategy to get leads to schedule an appointment with you and tell you how to set it up inside of Infusionsoft.
Learn to schedule automated follow up based on Holidays. Seize the opportunity to send holiday related sales and promtions. Use the Infusionsoft Drag & Drop email builder to create a snazzy email with a holiday greeting and a special offer.
Learn to increase the value of each customer by sending targeted offers to your existing customers. It is much easier to sell to your existing customers - they've already bought from you once. Use Infusionsoft to segment your customer groups and to send appropriate follow-up offers and information about additional products or services.
Learn how to reactivate past customers using a reactivation marketing campaign. You'll incorporate an Email Marketing 2.0 Automation Link in the follow-up emails to automatically track responses. It can be hard to spend time working on reaching out to lost customers when you know you should be closing more deals just to make ends meet. But it's worth it. You can reactivate as much as 5-10 percent of your lost customer base just through effective follow-up? Use automated follow up to help you reap the benefits with minimal time and effort.
Learn to use Infusionsoft to reach out to your current customers to request referrals. Did you know that referrals are the easiest leads to close? According to an article by entrepreneur.com, 34% of referrals move forward with doing business with you. Not only are they high converting leads, but even better, they are free! All you have to do is ask.
Learn how to use Email Marketing 2.0 Automation Links to segment your prospects into more defined groups so that you can send the follow-up messages that will have the biggest impact on them. Turn your marketing into personalized marketing; send the right messages to the right person at the right time to increase your chances of converting prospects into customers.
Learn how to use an event to Fill Your Funnel with qualified leads. At Infusionsoft, we've found that hosting webinars designed for a specific group of prospects increases the percentage of conversions to customers. You can send invitation and follow up email messages that are designed for that target group. If you do not tailor the topic and the message, then the conversion ratio drops significantly. Even though this tutorial is focused on a webinar, you can use the Email Marketing 2.0 strategies for any type of event.
Learn how to use automation to request testimonials from customers, which provide social proof about the quality of your products / services and build up your expert reputation. Whether you are selling a product or a service your prospects want to know they are going to be treated right. Ease their minds and gain their trust by sharing your current customers' comments about their experience with your company.
Learn how to use direct mail marketing strategies to Fill Your Funnel with the right people. After you capture these new leads, send Email Marketing 2.0 messages to give them a chance to respond and become a customer.
Learn how to use Social Media with Infusionsoft to capture more leads and grow your business. Did you know that in July 2010 Facebook crossed the 500 million member mark? That is more members than the US has citizens. So are you tapping into this social audience and using social media marketing strategies to grow your business? If not, you should - over 75% of consumers use social media in some format to learn about products and services online.